I’m Nicho (pronounced knee-choe). For me, design is not just a way to sell a product… it’s a way to communicate ideas in a way that speaks to people.

Design is a form of alchemy to me. I can place this here, move this there, add this color here and I can stir up an emotion in you. I consider myself a custodian of design. Not just because most of my time is spent cleaning up ugly shi*. I believe design can communicate complex ideas to people in a way that is easy to understand, when done well.